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CPA in Mobile Advertising // BUSINESS 617
Nihal Mehta, CEO & co-founder, buzzd/LocalResponse
Thursday, June 30th, from 6:00 pm to 7:30 pm.
The first SMS was sent in 1994. It took a good 4 years before marketers started utilizing SMS as a transport for mobile marketing, which didn't become mass market in the US until ten years later due to operator fragmentation and initially slow consumer adoption. Then came the mobile banner ad that approached real scale and gave media buyers an opportunity to unload larger buys. Yet some say that 60% of clicks to mobile banners are accidental. Nevertheless, US mobile ad spend is projected to hit $4 billion in 2015, making it a significant marketplace. What will the future of mobile advertising look like?
With that question in mind, this class will cover:
- A brief history of mobile advertising
- A high-level overview of the technology at hand
- Arguments for and against the CPA/E model
- Applications of the model and relevant technology
- Major players in the space
This class is relevant for any individual looking to enter the mobile space or leverage mobile advertising to drive revenue, traffic or engagement.
With over 12 years experience in innovating marketing technologies through several successful startups, Nihal Mehta is a noted expert in the emerging adoption of mobile technologies for media properties and consumer brands. Named a top 10 NYC 'game changer' in the 2010 New York Enterprise Report, one of twenty RCR Wireless News 'mobile movers and shakers' in 2008, a BusinessWeek 'M-Commerce Baron' in 2006 and named one of AdAge's 'top 20 marketers in their 20s' in 2005, Nihal is currently CEO and co-founder of LocalResponse, Inc. which helps brands and businesses reach consumers across aggregate location-based services.
Use the hashtag #gacpamobilead to ask follow-up questions and continue the conversation.
Can't make it? Sign up at http://generalassemb.ly to stay in the loop on future events and classes.
Where
902 Broadway, 4th Floor
New York
10010
Other Maps:
Hosted By
General Assembly
General Assembly is a campus for technology, design, and entrepreneurship. We provide educational programming, space, and support to facilitate collaborative practices and learning opportunities across a community inspired by the entrepreneurial experience.
